"Communication works for those who work at it." – John Powell
Communications manager jobs are ideal for professionals who excel at shaping a company’s voice and ensuring its messages reach the right audience. If you’re interested in building and protecting an organisation’s reputation, developing a strong corporate communications strategy is key. Communications managers lead the planning and execution of messaging that supports brand identity and builds trust across stakeholders, employees, customers, and the public.
The Role of a Communications Manager
Becoming a communications manager is an excellent career path for individuals who are passionate about storytelling, brand management, and strategic communication. These professionals oversee internal and external communications, ensuring consistency across all platforms.
A communications manager is responsible for creating a corporate communications strategy that aligns with business objectives and enhances brand credibility. They work closely with marketing, PR, and leadership teams to manage campaigns, media relations, and crisis communications. Communications manager jobs exist across industries such as technology, healthcare, finance, government, and non-profit organisations.
The specific duties of a communications manager will vary depending on the size and nature of the organisation. However, typical daily tasks and responsibilities often include:
• Developing and implementing a comprehensive corporate communications strategy
• Creating and managing internal communication plans to engage employees
• Drafting press releases, speeches, and executive statements
• Managing media relations and building relationships with journalists
• Overseeing social media channels and digital content strategy
• Handling crisis communication and reputation management
• Monitoring public perception and media coverage
• Collaborating with senior executives to ensure consistent messaging
• Organising press conferences, events, and stakeholder meetings
• Analysing communication metrics and preparing performance reports
"Communication works for those who work at it." – John Powell
Communications manager jobs are ideal for professionals who excel at shaping a company’s voice and ensuring its messages reach the right audience. If you’re interested in building and protecting an organisation’s reputation, developing a strong corporate communications strategy is key. Communications managers lead the planning and execution of messaging that supports brand identity and builds trust across stakeholders, employees, customers, and the public.
The Role of a Communications Manager
Becoming a communications manager is an excellent career path for individuals who are passionate about storytelling, brand management, and strategic communication. These professionals oversee internal and external communications, ensuring consistency across all platforms.
A communications manager is responsible for creating a corporate communications strategy that aligns with business objectives and enhances brand credibility. They work closely with marketing, PR, and leadership teams to manage campaigns, media relations, and crisis communications. Communications manager jobs exist across industries such as technology, healthcare, finance, government, and non-profit organisations.
The specific duties of a communications manager will vary depending on the size and nature of the organisation. However, typical daily tasks and responsibilities often include:
• Developing and implementing a comprehensive corporate communications strategy
• Creating and managing internal communication plans to engage employees
• Drafting press releases, speeches, and executive statements
• Managing media relations and building relationships with journalists
• Overseeing social media channels and digital content strategy
• Handling crisis communication and reputation management
• Monitoring public perception and media coverage
• Collaborating with senior executives to ensure consistent messaging
• Organising press conferences, events, and stakeholder meetings
• Analysing communication metrics and preparing performance reports
Communications managers typically work in corporate offices, government agencies, or non-profit organisations. The role requires frequent collaboration with leadership teams, marketing professionals, and external partners such as media agencies.
While many work full-time in office environments, remote or hybrid roles are becoming increasingly common. Some professionals also work as independent consultants, helping organisations design their corporate communications strategy and manage their public image. Freelance communications managers enjoy the flexibility to select clients, set their own schedules, and work across a variety of industries.
Employers generally seek candidates with experience in public relations, journalism, marketing, or corporate communications. Internships or entry-level positions in communications departments, media agencies, or marketing teams provide valuable experience.
Strong writing, editing, and presentation skills are essential. Familiarity with digital communication tools, social media platforms, and media monitoring software is highly desirable. Experience in crisis communication or change management can also strengthen your profile.
A degree in communications, journalism, public relations, or marketing is often preferred. While formal education provides a solid foundation, professional certifications can help you stand out, such as:
• Chartered Institute of Public Relations (CIPR) membership
• Public Relations and Communications Association (PRCA) qualifications
• Digital marketing and social media management certifications
These credentials demonstrate your ability to design and implement an effective corporate communications strategy and show commitment to professional development.
Many professionals begin their careers in roles such as communications assistant, PR officer, or marketing executive before progressing to communications manager jobs. With experience, they can move into senior positions such as Head of Communications, Director of Corporate Communications, or Chief Communications Officer.
Starting salaries for communications managers in the UK typically range from £35,000 to £45,000. With additional experience and responsibility, senior managers and directors can earn between £60,000 and £90,000 or more, depending on industry and location.
To succeed and advance in this career, consider the following professional development opportunities:
• Stay updated with trends in digital media and public relations
• Pursue advanced certifications in strategic communications or crisis management
• Expand professional networks through industry events and associations
• Enhance skills in data analytics and media monitoring
• Develop expertise in public speaking and executive coaching
• Gain experience in change communication and employee engagement
There are five key areas to master for long-term success as a communications manager:
For those ready to combine creativity with strategic thinking, communications manager jobs offer an exciting and rewarding career. From designing a corporate communications strategy to leading teams and shaping brand perception, this role provides opportunities for growth, influence, and impact.
• Job Security: Skilled communications professionals are in high demand across industries.
• Professional Growth: Clear pathways to senior leadership roles and consultancy work.
• Financial Rewards: Competitive salaries with strong potential for advancement.
• Flexibility: Opportunities to work in-house, in agencies, or as an independent consultant.
• Variety: Diverse roles across corporate, non-profit, and government sectors.
A career as a communications manager is ideal for those who enjoy storytelling, strategic planning, and making a lasting impact on how organisations connect with the world.