Marketing is a broad and diverse profession that encompasses a range of roles and responsibilities - all related to promoting products and services, building brand awareness, and developing customer relationships.
Marketing career paths can be equally diverse, paving the way for a wide range of employment opportunities for qualified and capable candidates. Careers in marketing encompass a long list of roles in sales, advertising, branding, PR, customer service, market research, data analysis, and more. There are also opportunities for marketing professionals to work in freelance or self-employed roles, which may offer higher salaries and more flexibility than conventional roles.
Typical salaries for marketing professionals vary on the basis of on a number of factors, including location, level of experience, and the specific area of marketing they work in. Those who pursue a marketing manager career path could earn anything from £30,000 to £50,000 per year, while a brand manager or executive could take home as much as £60,000 per year. Digital marketing specialists typically earn between £25,000 and £35,000 per year, while a market research analyst may average around £30,000 per year.
Whether starting from scratch or looking to build on your existing skills, our endorsed marketing certificate courses come highly recommended – enrol online and get started today.