"Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad." – Richard Branson

Media Relations Jobs

Media relations jobs are ideal for professionals who love building connections between organisations and the press. If you are curious about how businesses shape their public image, creating a strong media relations strategy is at the heart of the role. Media Relations Officers are key players in ensuring that a company’s message is communicated clearly and positively to journalists, influencers, and the wider public.

Media Relations Officer Career

Becoming a Media Relations Officer is a rewarding path for those with strong communication skills and a passion for storytelling. These professionals serve as the link between organisations and the media, working to generate positive coverage and manage brand reputation.

Central to the job is planning and executing an effective media relations strategy that aligns with an organisation’s goals. Media Relations Officers are employed across diverse sectors such as government, corporate businesses, healthcare, education, and non-profit organisations. With media relations jobs growing in demand, opportunities exist in both agency and in-house settings.

A Media Relations Officer’s daily duties vary depending on the organisation but typically include:
• Developing and implementing a comprehensive media relations strategy
• Writing and distributing press releases, news updates, and media kits
• Building and maintaining relationships with journalists, editors, and influencers
• Organising press conferences, interviews, and media events
• Acting as a spokesperson or preparing key executives for media appearances
• Monitoring media coverage and public perception of the organisation
• Managing crisis communication to protect the company’s reputation
• Preparing speeches, articles, and briefing notes for senior management
• Evaluating the success of media campaigns and reporting results
• Collaborating with marketing and communications teams to ensure consistent messaging

Media Relations Officers typically work in offices within corporate communications departments, public sector organisations, PR agencies, or charities. The job often requires regular interaction with journalists and occasional travel for events or press briefings.

While many work in full-time office roles, hybrid and remote opportunities are increasingly common. Freelance professionals can also specialise in creating media relations strategies for different clients, providing flexibility and control over their workload.

Employers look for candidates with experience in journalism, public relations, corporate communications, or marketing. Internships or entry-level roles in PR agencies, news organisations, or media departments are excellent starting points.

Strong writing and interpersonal skills are essential, along with knowledge of current media trends and digital communication platforms. Experience with event coordination and crisis management can also strengthen your career prospects.

While a university degree is not always mandatory, qualifications in journalism, communications, public relations, or marketing are highly valued. Professional certifications and memberships can help you stand out, including:
• Chartered Institute of Public Relations (CIPR) membership
• Public Relations and Communications Association (PRCA) qualifications
• Short courses in digital media or crisis communications

These credentials highlight your ability to plan and deliver a successful media relations strategy and demonstrate commitment to professional development.

Most professionals begin in entry-level roles such as PR assistant or communications officer before progressing to media relations jobs at mid-level. With experience, they can advance to senior positions like Media Relations Manager, Head of Communications, or Public Relations Director.

In the UK, starting salaries typically range from £22,000 to £30,000. With experience and seniority, salaries can rise to £40,000–£60,000, while senior communications leaders can earn upwards of £70,000 depending on industry and location.

To fast-track your career growth as a Media Relations Officer:
• Keep up to date with media trends and digital communication tools
• Attend industry events and build a strong network of journalist contacts
• Gain certifications in crisis communication and reputation management
• Develop advanced writing, editing, and public speaking skills
• Learn to analyse media coverage and measure campaign impact
• Strengthen your knowledge of social media and online PR platforms

For long-term success as a Media Relations Officer, focus on these five essential skills:

1. Strategic Communication – Designing and executing an effective media relations strategy.
2. Media Networking – Building and maintaining relationships with journalists and influencers.
3. Crisis Management – Responding quickly to protect an organisation’s reputation.
4. Digital Fluency – Using social media and analytics to drive impactful campaigns.
5. Ethical Practice – Upholding transparency and professional standards in all communications.

A career as a Media Relations Officer is ideal for those who thrive on shaping stories and influencing public opinion. Media relations jobs offer variety and challenge, allowing you to work across industries and engage with the media at every level.

• Job Security: Organisations across sectors need skilled professionals to manage their reputation.
• Professional Growth: Clear progression from officer to senior media relations roles.
• Financial Rewards: Competitive salaries and opportunities for consultancy work.
• Flexibility: Options to work in-house, with agencies, or as a freelance consultant.
• Variety: Diverse projects across industries from corporate to non-profit sectors.

If you are passionate about communication and strategy, mastering the art of media relations strategy will help you build a successful and influential career.