Diploma in SEO
Level 5 Diploma in SEO
Build a broader understanding of search and digital marketing with eLearning College. This free-to-study Level 5 Diploma in SEO combines search engine optimisation with PPC, Google Ads, digital marketing planning, websites and business use of major social platforms.
The nine-unit programme is designed for online study. Compare other online diploma courses or browse all free online courses.
Who Is This SEO Diploma For?
This programme may suit beginners, business owners, marketing learners and people working with websites or online content who want to understand SEO within a wider digital marketing context. No previous SEO qualification is required.
How Online Study Works
Work through the nine units online and complete the end-of-unit assessments as you progress. The course duration is 12 months and enrolment is ongoing.
SEO Diploma or SEO Certificate?
This page focuses on the broader Level 5 diploma. If you want a shorter route, compare relevant options in our online certificate course collection. Choose by syllabus and depth rather than title alone.
Frequently Asked Questions
Is the SEO Diploma free?
Yes. The course is free to study; optional certification is available separately for a fee.
What level is it?
Level 5.
How long does it take?
The course duration is 12 months.
Does it only cover SEO?
No. The syllabus also covers PPC, Google Ads, digital planning, websites and business use of Facebook, Twitter and Instagram.
How is it assessed?
You complete end-of-unit assessments as you progress.
Start Learning Online
Build your understanding of SEO, PPC, Google Ads, digital planning, websites and social media through flexible online study.
Learning Outcomes
By the end of this Course the learner will be able to:
- Get started with search engine optimization
- Explore basics of creating a PPC campaign.
- Discuss how to create an Adword strategy
- Explain how to set up keywords lists and groups
- Determine how your Internet marketing strategy fits with your overall marketing plan
- Apply techniques to influence and engage your targetmarket
- Begin setting up a website, mobile presence, and storefront with e-commerce support
- Open a Facebook account for business purposes and personalise their profile
- Publish a variety of different types of posts on Facebook
- Use Facebook to find new customers and boost brand awareness
- Open a Twitter account for business purposes and personalise their profile
- Understand the basics of Twitter terminology
- Find people to follow and encourage other Twitter users to follow them
- Open a Instagram account for business purposes and personalise their profile
- Understand the basics of Instagram terminology
- Build a social media style guide
- Understand the 10 most important rules of quality social media content
- Create and publish engaging content to attract new fans and followers
Certification
On course completion the candidates will have the opportunity to request one of the following certificates as proof of your new skills:
- A CPD Accredited Certificate to boost your CPD profile
- An Endorsed Certificate issued by the Quality Licence Scheme
A certificate confirming the successful completion of your course could be just the thing to boost your CV, giving you an edge over rival candidates. A small fee is payable for each of these certificates, for which more information can be found on our pricing page.
However, there is no obligation to claim any of these certificates, and there is nothing to pay to take part in any of our online programs.
For more information on our free online courses or to learn more about the three certificate options above, contact a member of the team at eLearning College today.
COURSE CONTENT
Foundations of organic search.
Paid search, advertising strategy, keywords and campaign structure.
Google Ads within paid digital marketing.
Connecting internet marketing with wider marketing plans.
Coordinating search, advertising, websites and social activity.
Website, mobile presence and ecommerce support
Business profiles, posts, audience development and brand awareness.
Business profiles, terminology and network building.
Business profiles, terminology, style guides and social content.
Student Feedback
Muhammad Omar
very useful course
HOW IT WORKS
Explore engaging course materials designed to build useful knowledge and practical understanding.
Complete each end-of-unit assessment as you progress, studying whenever it suits you.
Finish your course successfully and order an optional certificate or diploma separately.
MAKE YOUR CERTIFICATE COUNT
An optional certificate provides a clear record of your completed learning. Add it to your portfolio or share it whenever relevant.
Completing the course and its assessments reflects motivation, consistency and a genuine commitment to developing your knowledge.
Use your learning as a foundation for further study, workplace development or personal goals. Certification records course completion but does not guarantee employment or professional status.